Social Media Manager
SMO
Noida Sector 132
Posted 1 month ago
Full job description
Key ResponsibilitiesStrategic Planning and Outreach
- Develop and execute strategies for engaging celebrities and influencers to promote the brand, products, or campaigns.
- Identify key influencers and celebrities who align with the brand’s target demographic and values.
- Conduct market research to understand trends in influencer and celebrity engagement within the industry.
Relationship Management
- Build and maintain strong relationships with talent, their representatives, and agencies.
- Serve as the primary point of contact for celebrity and influencer partnerships.
- Ensure long-term collaboration by providing excellent support and maintaining mutual trust.
Campaign Development
- Work with internal teams to design creative and effective campaigns involving celebrities and influencers.
- Negotiate terms, deliverables, and compensation packages for collaborations.
- Ensure deliverables align with campaign goals, brand messaging, and timelines.
Content Creation and Monitoring
- Oversee the creation of engaging content featuring celebrities and influencers for social media, events, and other marketing channels.
- Monitor and measure campaign performance, analyzing metrics such as engagement, reach, impressions, and ROI.
- Provide regular reports to leadership on the effectiveness of campaigns.
Event Coordination
- Organize and manage events, including product launches, press events, or appearances involving celebrities and influencers.
- Ensure all logistics, contracts, and schedules are seamlessly executed.
Compliance and Risk Management
- Ensure all collaborations comply with legal and advertising regulations, including FTC guidelines.
- Manage reputational risks by carefully vetting potential partnerships and monitoring public sentiment.
QualificationsEducation and Experience
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- 2-5 years of experience in influencer marketing, talent management, or a related role.
- Experience working with celebrity talent or influencers in entertainment, lifestyle, fashion, or a relevant industry is a plus.
Skills and Competencies
- Strong understanding of influencer marketing, social media platforms, and audience trends.
- Excellent relationship-building and communication skills.
- Negotiation and contract management expertise.
- Highly organized with strong attention to detail.
- Ability to analyze metrics and interpret campaign performance.
- Creative mindset to identify unique collaboration opportunities.
- Proficiency in relevant software tools (e.g., influencer platforms, analytics software, and CRM systems).
Job Type: Full-time
Pay: ₹30,000.00 – ₹60,000.00 per month